Growing up there was one thing that made every holiday meal complete -- a giant beef roast carved at the table by the cook du jour.

In keeping with that tradition, today we are unveiling a true showstopper – the Smoked Herb Salt Crusted Strip Loin Roast!

It all begins with the right roast, a 6 pound Certified Angus Beef® brand strip loin roast (use this search tool find a Certified Angus Beef® brand retailer near you). Next, the new free-to-download Certified Angus Beef® brand Roast Perfect app instructs you to select the type of roast, roast size, and desired degree of doneness in order to ensure the roast emerges from the grill moist, tender, and full of flavor.